While social media argues if #thedress is blue and black or white and gold, the British clothing company behind the frock is reaping the benefits. IE 11 is not supported.

An icon in the shape of a lightning bolt. Impact Link. ... People who see the correct black and blue might be looking at the dress somewhere with artificial, yellow-lit lights.

In person, the dress is clearly blue and black. The lighting of the image, which has a bluish tint, appears to be what is throwing people's brains off. It makes the blue part look white and black ...