They showed 63 people pictures of a Trix cereal box. Some people were shown pictures of a box with the Trix rabbit looking straight at them, and others were shown a box with the rabbit looking down.

The characters on the kids cereal boxes, such as the Trix Rabbit and Cap'n Crunch, also appeared to be looking downwards at a 9.7-degree angle, whereas characters on adult boxes looked straight ahead.

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

Food & Dining; Trix Rabbit and Lucky wear milk mustaches on limited-edition cereal boxes - got milk? Published: ; Jan. 05, 2021, 8:48 a.m.