The second brain aspect of Google Keep kicks in when you use it with color-coded notes and label-based grouping. That's where the magic lies. I created categories, such as ideas, groceries, personal, ...

The findings suggest that the brain remembers colors as discrete categories as well as a continuum of shades, and combines these representations to produce a memory.

Novel illusions suggest that the brain does not separate perception of color from perception of form and depth ...

As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green verge ...

The brain's neural mechanisms keep straight which color belongs to what object, so one doesn't mistakenly see a blue flamingo in a pink lake. But what happens when a color loses the object to ...

If colors are just internal labels, then as long as everything gets labeled, why should your brain and my brain use the same labels? Richard Dawkins recently wrote a nice little piece on color ...

Scientists have known for years that people categorize colors using the left side of their brains, but a new study reveals that before toddlers know the names of colors, they use the right side of ...

After recording brain responses to the black and white objects, the scientists presented real colors to their subjects, in the shape of yellow, green, red and blue rings.

Images like this are attractive, Holdgraf told Live Science. But they're also a problem, because they can trick your brain. [3D Images: Exploring the Human Brain] The idea behind a color map is ...

A family in the Netherlands has a rare and perplexing brain condition that helps explain how we recognize color.