Brand awareness evaluates customer perception of a brand that influences its marketing strategies to further grow.

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. The post Are brand awareness and demand generation rivals, or the ...

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The most successful companies have one characteristic in common--community. To build a strong, engaged and loyal community around your brand, you need to know these four essentials.

According to CEO Hangout, “82 percent of people are more likely to trust a company when their senior executives are active on social media.” Are you building your personal brand?

Precise use of awareness measures can also inform calculations of brand value and the contribution of marketing to overall financial performance. Definition Brand awareness measurement has three ...

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads ...