That’s a familiar phrase in brand marketing. It’s a decent question, but here’s a provocation to challenge this conventional wisdom: Storytelling and marketing are no longer reliable ways to build and ...

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

Greater brand awareness is the key to increased sales from channel partners working in the technology and telecomms sectors according to a survey commissioned by The Channel Partnership. Branding also ...

Brand awareness evaluates customer perception of a brand that influences its marketing strategies to further grow.

lululemon (LULU) is poised for significant expansion with its focus on three key growth drivers, product innovation, guest experience and market expansion.

While the limits of brand awareness make it feel stagnant, brand momentum creates a sense of movement and progress that keeps consumers connected to the brand.

Situational brand awareness- Learnings from a commercial airline pilot Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

Brand awareness includes the activities you do along the way as well as the memories you create for anyone who encounters your brand.

Sensory branding You can build brand awareness by using the five senses and tying them to your customer’s emotions. These are just a few examples of using the five senses in your marketing.

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.