Should you focus on lead generation or brand awareness? Discover why aligning both is key to driving sustainable marketing ...

To leverage brand awareness as a KPI, a company should conduct surveys at the outset of its campaign to determine where things stand with its target audience awareness and sentiment.

Your provider should give you real-time insight into how different buyers on a plan are performing against your KPI (What’s the point of RTB if you can’t get RT-insights?) Of course, there are ...

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

When it comes to measuring brand awareness, there are many key metrics you should track, but just like brand awareness itself, the most important key performance indicators (KPIs) vary widely ...

Improve SEM Performance With Your Own Unique KPIs See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and predictable performance outcome.

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about being felt.

For businesses without attribution modelling, there are known quantitative methods in which brand awareness can be measured and your advertising dollars can be justified.

Sixty-four percent of marketers at large businesses rank brand awareness, and 46% rank revenue and sales growth, among the top three KPIs of multiscreen TV.

It encompasses brand awareness, associations, loyalty, and perceived quality. Brand equity explains what a customer just bought and determines whether they'll return next year.