Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

This agreement aims to preserve jobs and maintain the Big Lots brand’s continuity, pending bankruptcy court approval. The previous agreement with Nexus Capital Management was terminated ...

Transformers #13 features the debut appearance of a brand-new Decepticon ... but rather a major piece of the new continuity.

And, in 2014, the PepsiCo-owned brand's latest round of "Crash the Super Bowl" spots ranked as the second and fourth best ads in the eyes of consumers; in 2013, they were third and fifth; in 2012, ...

Our new brand reflects this commitment ... the company is strengthening its business continuity service offering and leveraging strategic partnerships to fortify its increasingly diverse ...