According to Michael Bierut, a partner at Pentagram, which created the new logo, “simplicity, reliability, and focus on the customer” was the guiding spirit. On Twitter, people had their own ...

The official global activation of the new HPE brand logo with partners will take place on August 18 with new marketing materials and assets that will be in place for partner co-marketing ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Paula Scher, a partner at Pentagram, a design consultancy whose clients include Bloomberg, Citibank and Tiffany, said she had seen a growing push for corporate brand logos to have motion and be ...

The brand’s engagement rates on its owned channels went up exponentially since it started to create in-game and behind-the-scenes content with Unrivaled, demonstrating the value the partnership builds ...

Brands undergo logo redesigns all the time. In the past decade or so, ... The final deadline for the 2025 Inc. Power Partner Awards is Friday, July 25, at 11:59 p.m. PT. Apply now.

A new primary logo was unveiled to reflect the brand’s vision statement, as well as a new tagline: “Your Partner, Your Place.” 1 weather alerts 1 closings/delays Watch Now ...

The Greater Green Bay Chamber unveiled a new logo, brand, and tagline, "Greater for You," on July 15. The rebranding aims to ...

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here ...