A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product.

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed.

Positioning is how your customer perceives your company relative to your competitors. This perception is often referred to as a “place” that exists in a customer’s mind, but modern ...

Distinguishing yourself in a market is challenging enough. When that market is competitive, it becomes even more of an issue. For brands looking to find an edge, having positive brand perception ...

The four brands that stand out for car-brand perception—Ford, Toyota, Honda, and Chevrolet—also lead in purchase intent and brand loyalty. This is what we learned after our National Research ...

YouGov BrandIndex has released its top five best-perceived limited-service brands of 2012.. Topping the list is Subway with a score of 40. The sandwich chain far outpaced No. 2 Wendy's, which had a ...

Toyota, Ford, Honda, and Chevrolet continue to top the rankings in Consumer Reports' annual Car-Brand Perception Survey, standing out as the leading brands in consumers' minds.

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.. The ...

The top car brands seem to be losing their importance in the eyes of consumers as competition across the industry heats up. For years, Toyota, Ford, and Honda have been the top names in Consumer ...