A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

From soft drinks to retail and dating apps, several well-known brands have recently changed their logos, not just to update the aesthetics, but to reflect how they’re evolving. Some updates ...

Now Woods, 48, appears to have set his sights on launching a brand with logos that pay homage to his notorious look. Among the four Woods-related trademark applications on Jan. 18, ...

The launch is timed with this month’s celebration of 14 years of publishing Technical.ly and marks our first bottom-up redesign since 2012. It’s also our first wholesale logo change since our 2009 ...

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).

Some brands have transitioned to the so-called digital era less admirably than others, and so today we thought we’d highlight 10 older logos that these companie Latest News ...

Typography is a brand’s visual tone of voice. Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold ...

The first Lego logo was designed in 1935 and, 26 iterations later, the brand seems to have settled on the simple block style logo that has been used since 1998. 13. Mazda ...

Brands like Apple and Mercedes-Benz have logos that have evolved over time but still maintain a sense of continuity and connection to the brand’s history and values. 3. Difficulty in reproducing ...

Lately some brands have taken some baby steps away from the script. Just two years ago, Campbell Soup separated the letters in its famous logo, perhaps as a service to the cursive-illiterate ...

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Creating a killer logo ...