Integrating unified branding and personalized experiences in digital platforms is more than aesthetic customization—it embeds a brand’s core values and essence into every digital interaction.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Building a strong identity for your brand on social media is a crucial part of a modern business strategy.

At first, it might seem like nothing. American Girl makes for bright little girls, while Harley-Davidson builds motorbikes for rugged men. But that is precisely what they have in common: their ...

A master brand is a specific overarching brand name that serves as the main anchoring point on which all underlying products are based.

Discover the types of branding strategies, best practices, and examples to enhance brand recognition, loyalty, and long-term business success.

How does a brand have identity in a “metaverse” that doesn’t yet exist? As we forge ahead with shaping a collective concept of the metaverse, identity will become a main focus.

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup. Within the university visual identity system ...

This brand evolution reflects Carrier’s strategic transformation and commitment to driving sustainable growth, innovation, and global impact, the company said in a press release.

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance ...

And at the center of every successful marketing or advertising campaign is a common element: branding. Comprising your company’s unique identity, your brand standards will come to define your ...