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In Indonesia, soda beverage brand Coca-Cola finds itself with an interesting predicament: among its young market of teenagers, Coca-Cola is a well-loved brand…of clothing.

Logo design is not an exception augmented reality AR is altering brand interaction with consumers In an environment when attracting attention is more difficult than it has ever been companies must fin ...

The glasses project, codenamed N107, was never made public, but Bloomberg reports that the plan was to build tech-equipped ...

Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

Mercedes also wants to use augmented reality glasses for immersive virtual brand experiences. It would allow interaction with vehicles and customization for prospective buyers. The new Mercedes ...

New solution helps brands increase conversions and reduce returns by enabling the 3D, augmented reality, and photorealistic image and video content that enhances the customer journey SAN JOSE, Calif.- ...

A team of New Mexican developers placed first at an annual Massachusetts Institute of Technology competition in January for ...

UC Davis Health surgeons use augmented reality during operations and as an educational tool.UC Davis Health surgeons use augmented reality during operations and as an educational tool. UC Davis ...