With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader ...

Virtual and augmented reality can bring your brand to life in ways never imagined, as well as forge new relationships with surprisingly, pleasant results.

Virtual reality and augmented reality are going to help creators during the design process.

TikTok parent company ByteDance is said to be developing lightweight AR/VR goggles to rival Meta's Orion. Features include ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by ...

More and more brands are relying on augmented reality to transform their existing e-commerce sites into powerful AR commerce destinations.

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Augmented reality entices brands with endless off-package marketing space Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

Brands that embrace Augmented Reality are not only enhancing user engagement but also creating immersive and memorable experiences.