The campaign took off during Super Bowl weekend, and by July 2010, six months after the ad debuted, sales for Old Spice's body wash had doubled. Brawny Man: 5.99 The Brawny Man has gone through a ...
Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...
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