Why do some animals have bright colors that impress mates while others use them to ward off predators? It depends on the activity schedule of their ancestors, new research reveals. Species that ...

The allure of the “woman in red” may depend on the shade. Research explains how bright colors could benefit you personally and professionally.

Color is in! You can't deny a Black girl in a loud hue. Check out ten of our favorite Black celebrities who are slaying in bright colors.

Experienced hiker and runner Fiona Russell makes her case for more colors – and the brighter the better – when heading into the hills and mountains ...

In a sea of Parisians dressed in black, wearing color can feel like a neon sign announcing your vacation. Our critic gives advice for blending in abroad — and a few exceptions to the rule.

The colors included a variety of bright and dull shades, including four greyscale colors, two oranges, and dark, muted, saturated and light shades of magenta, blue, green, yellow and red.

The color of your child’s swimsuit could impact their safety at a swimming pool or the beach. That’s according to water safety experts who have taken a close look at how the hue of swimwear ...

Queen Elizabeth II, who died Sept. 8 at 96, was in the public eye her entire life and wanted to make sure her subjects saw her — literally. That's partly why she long wore festive, bright colors ...

It takes time for poisonous animals to evolve bright colors to warn predators, but that also means there are more chances of being eaten.