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Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light — which lost its top spot to Modelo after the controversy — is down 26.9% in dollars and 30.3% in volume, he said, citing a study by Bump Williams Consulting.
Kid Rock is changing his tune on Bud Light. He was one of the first people to declare a boycott on Bud Light after the beer brand briefly partnered with a transgender influencer, leading to a ...