Today I will focus on the middle of the canvas, your value proposition. A value proposition is a way to define your products and services.

The business model canvas and the value proposition canvas, both created by Alexander Osterwalder and his team, are frequently employed in tandem to refine and validate business models.

The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and ...

Last week, I wrote about the Value Proposition, one of the nine building blocks in Alexander Osterwalder’s Business Model Canvas. The Business Model Canvas provides a simple, one-page draft of a ...

LAS CRUCES - The Business Model Canvas is an entrepreneurial tool that enables you to visualize, design, and reinvent your business model. It was developed by Swiss business theorist and author ...

Startup Tools &Templates From Business Model Canvas and Design Thinking to Nondisruptive Creation and Blue Ocean Strategy, you'll find useful tools and templates for entrepreneurs here.

A business model canvas is a one-page framework that outlines important factors of the startup or business. It includes customer segments, value propositions, revenue streams, etc.

Entrepreneurship is not reserved for a select few gifted with extraordinary ideas. It’s a path open to anyone willing to believe in themselves and take calculated risks to turn their ideas into ...

A value proposition is a marketing statement that summarizes why a consumer should buy a product or use a service.

Together with Yves Pigneur, he invented the Business Model Canvas and co-authored the international bestsellers Business Model Generation and Value Proposition Design.