Making an effective advertising poster can not only boost your brand awareness in the area in which the posters are placed, it can also lead to a direct increase in business.

My first real marketing job was at a law firm with about 40 attorneys. It was their first marketing role, too, so we learned together how to do this marketing thing. One of the sayings I used over ...

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Once you’ve made your poster look its best, give it one more read-through to make sure that it presents the point of your research in the most convincing light. Color check. Make sure the colors ...