LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the ...

This graphic provided by the Los Angeles Rams shows a new stylized LA Rams logo, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color ...

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.

Once I noticed just how many app logos have white-on-black color schemes — including Threads, the BBC, Uber, Apple TV and, yup, The Washington Post — I had to know what the heck was going on.

When the logo appears on a black or dark color, it can appear in yellow or reverse to white. In limited applications in which printing restrictions do not permit two-color usage, a black and white or ...