Building diversity into your candidate persona can help you target candidates from underrepresented groups right from the start, and help you discover the best places to search, Hogan says.

HR can borrow a marketing strategy to create “candidate personas” for recruiting top talent, says CIO. Candidate personas are fictional representatives of ideal candidates.

This article is brought to you by Indeed. Picture your ideal job candidate - what qualities does he or she have, and which skills do they possess that are most relevant to your firm’s needs?

In this Nov. 3, 2020, file photo, Dan Rodimer, Republican candidate in Nevada's 3rd Congressional District, speaks with the media at an election night party in Las Vegas.

Lt. Gov. John Fetterman, US Democratic Senate candidate for Pennsylvania, poses for a portrait at a meet-and-greet at the Weyerbacher Brewing Company in Easton, Pennsylvania, on May 1, 2022.