Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these ...

The logos that represent car brands and models often act as a proxy for an otherwise ever-evolving and amorphous concept, so they had better be good ones. When someone thinks about Mercedes-Benz, what ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

Bentley’s 1939 headquarters in Crewe has been reborn as a three-storey design lab. It’s part of a move to modernise the brand ...

Range Rover introduces a new minimalist logo featuring interlocked R's,marking its first redesign in 55 years. The logo will complement,not replace,the traditional spelled-out brand name ahead of ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Seat has suggested that it could make Cupra its official performance car sub-brand. During discussions with Autocar at the Frankfurt Motor Show, Seat boss ...

BMW has finally named its new sub-brand for forthcoming electric vehicles (all-electric and plug-in hybrids): BMW i. The range will be launched with two new models -- the all-electric BMW i3 ...

On Tuesday, Toyota filed a trademark application with the European Union Intellectual Property Office (EUIPO) for what appears to be a logo for its rumored “Beyond Zero” sub-brand of electric ...