Direct Mail: The Channel That Still Delivers Credibility. Contrast that with what happens at the mailbox. Direct mail benefits from a legacy of trust built over generations.

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Additional industry research points to steady growth for the direct mail channel. Statista Market Insights forecasts a 1.6% compound annual growth rate for direct mail through 2029, ...

However, incorporating direct mail into your marketing strategy doesn't mean abandoning digital channels; in fact, most successful marketing strategies use a multi-channel approach. Direct mail ...

How Can Direct Mail Enhance Digital? The frequency and number of touch points you are able to impact your target audience through is critical. This means that impressions can’t start and stop in ...

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io). Act-On adds direct mail as channel in omnichannel ...

Distribution channels of varying length exist in modern business. A direct channel of distribution is the shortest and simples. ... or by mail order, or via pretty much any other channel.

Maureen Powers, president of RRD’s Direct Marketing printing division, sat down with Printing Impressions to talk about where they have been, and where they plan to go next.

Why direct mail is primed to be the premier communications channel in 2022. Spend on direct mail is holding up well despite the growth in digital channels offering low-cost methods for those in ...

sg360°, a top direct mail provider in the U.S., has unveiled findings from the 2025 Future of Direct Mail research. This is the fifth annual research report of its kind, and for the fourth ...