Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Cheerios gave away 1.5 billion wildflower seeds to aid ailing bee populations this month, the brand said, depleting its supply and smashing its goal of 100 million donated seeds. But unwanted buzz ...

The goal? Boost the ranks of North America's imperiled bees. Cheerios instead gave away 1.5 billion seeds, depleting its entire stockpile.

The cereal brand pledged to send out 100 million wildflower seeds in partnership with Veseys Seeds as part of a campaign called # BringBacktheBees, inspired by Honey Nut Cheerios' bee mascot, Buzz.

In a stark reminder that the world’s population of bees is plummeting, Cheerios pulled its mascot Buzz the Bee off the box of Honey Nut Cheerios.

A pledge by Honey Nut Cheerios manufacturer General Mills Inc. to give away 100 million wildflower seeds to address the problem of declining bee populations in North America was so well received ...

Amon-Ra St. Brown is one of three Pro Bowl wide receivers to be featured on a cereal box ahead of training camp, with the Lion showcased on the front of limited edition Honey Nut Cheerios.

Cheerios gave away billions of wildflower seeds without considering where they would be planted.

You might have noticed something a bit off with your box of Honey Nut Cheerios lately. The Buzz the Bee mascot - who practically ate your morning breakfast with you - is no longer there. Why ...

Bee populations are in decline, and Cheerios wants to help. So far, so good. But they are sending free packets of wildflower seeds to people all over the country—and some of the flowers included ...