Premiership rugby club Exeter Chiefs today confirmed a major shake-up in their branding following the announcement of a new logo and theme to be launched in July 2022.

Exeter are to rebrand themselves in line with the Celtic Dumnonii tribe after deciding to abandon the controversial Native American theme that has provoked fierce criticism.

Exeter Chiefs are going ahead with the launch of a third kit bearing the logo of two Native Americans despite opposition from some of the club’s followers.

Exeter Chiefs have controversially kept their 'Chiefs' branding but have retired their mascot following an internal review. The Gallagher Premiership club's board met on Wednesday following ...

English Premiership leaders Exeter Chiefs said they will keep their logo but retire mascot 'Big Chief' following a review of the club's branding in the wake of a petition calling for an end to ...

Exeter's rugby union club was rebranded as Exeter Chiefs in 1999 Exeter Chiefs have decided to retain their name and logo following calls from some fans to lose their Native American branding. The ...