Halloween is over, Bonfire Night approaches, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such the shops are already dusting off their ...

It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...

With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

It's that time of year again. Halloween has come and gone, Bonfire night is over and Mariah Carey has defrosted (no, really). So, naturally, the Christmas adverts are arriving in their droves. If ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...