Way back in the day, there were many restaurants with some kind of animatronic show. It was pretty cool, and still is if you ...

CEC Entertainment, struggling to revive sales at its more than 500 Chuck E. Cheese pizza restaurants, is giving its mascot a rock 'n' roll makeover.

Chuck E. Cheese has been given the pink slip. The company that operates the chain of children’s pizza restaurants is retiring the giant rodent’s outdated image – and the man who v… ...

Chuck E. Cheese is no longer just for kids’ birthday parties and awkward pizza parties. The iconic animatronic rat and his crew are stepping into the adult world with Chuck’s Arcade, a brand-new ...

The Chuck E. Cheese rodent mascot is ditching the backward baseball cap and fingerless gloves and reemerging as a rock star with a guitar. The pizza chain’s parent, CEC Entertainment Inc. of ...

Restaurant chain plans to launch a national ad campaign with a revamped image of the 35-year-old Chuck E. Cheese as a hip rock star. The mascot will be voiced by the lead singer of Bowling for Soup.

NEW YORK – Chuck E. Cheese has been given the pink slip. The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image -- and the man who ...

All generations feel nostalgia to some extent, but Generation Z and millennials are pushing the trend and retreating from the present.

Chuck E. Cheese is going after the nostalgic crowd with the adult-targeted Chuck's Arcade chain with new and classic games.

Chuck E. Cheese is ending Munch's Make Believe Band's 34-year run, ... The announcement was met with sadness from longtime fans, who grieved the loss of their favorite robot rat.

Chuck E. Cheese has a new subscription program that’s nearly half the price of a standard Netflix plan, but one the animatronic rat likely hopes is double the fun.. The family entertainment ...