CÎROC's Blue Dot Creative Residency provides diverse creatives with the capital, mentorship, and space they need to pursuit their passions.

50 Cent has seemed to have cleared up rumors about being asked to be the new Ciroc brand ambassador. In a clip posted to Instagram this week, 50 Cent admitted that he wouldn’t be moving in as ...

The company responsible for marketing Ciroc and DeLeón is ending their partnership with the rapper/entrepreneur in the wake of his racial discrimination suit ...

The Charlotte Hornets and Diageo Americas, Inc. today announced a multi-year partnership under which the Diageo’s luxury vodka brand, CÎROC, become ...

Ciroc Vodka has dismissed reports suggesting that 50 Cent would replace Sean "Diddy" Combs as the iconic face of the brand.

Diddy’s business empire continues to crumble in the wake of a slew of sexual assault lawsuits against him at the end of the year. Rolling Stone reports that, after settling his lawsuit against ...

In a world where hustle culture is a necessary part of a creator's journey, time, resources and funding can be increasingly elusive luxuries for those looking to invest in their creative footprint ...

Diageo has said it will no longer be working with Sean Combs on Ciroc vodka and DeLeón tequila, and asked the New York Supreme Court to drop the lawsuit Diddy filed against the company.

Sean 'Diddy' Combs' liquor company is accusing spirits giant Diageo of 'longstanding misconduct' by allegedly starving his DeLeon and Ciroc labels of resources.

The future of Diddy's liquor brands Ciroc and DeLeon tequila are up in the air now that Diageo has given the mogul his walking papers!

Sean “Diddy” Combs is suing Diageo for racial discrimination, claiming that the spirits company that produces DeLeón — the tequila he co-owns with the company — failed to market DeLeón ...