PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Always apply to freshly styled, dry hair. Heating the perfume by putting it on damp hair and then blow drying may evaporate the scent. Top tip: flip your strands and gently mist into the body of ...

and a recent push in clean compositions, you don’t see much buzz in the fragrance space. That is until you consider the world of hair perfume—the lighter, less concentrated alternative to ...

Have you ever noticed how a beautiful scent can make you feel even more festive during the holidays? While we’re busy picking out the perfect outfits and makeup, we often forget about how our hair ...

Each morning, Emi Jay’s new hair mist is the last step of my elaborate fragrance routine ... “nude” scent that’s supposed to smell clean and fresh, like your skin after a pre-bedtime ...

A one-of-a-kind Dallas small business is aiming to change the way you think about scent with a focus on clean beauty and the science behind fragrance. Mixing, sniffing, testing and creating is ...

I'm putting it out there—Arkive fragrances have totally changed the way I view hair perfume. What once felt ... give a soothing creaminess to it for a clean, comforting finish.