News

Coca-Cola executives in fiscal-year 2023 expect organic revenue to increase 7% to 8% and commodity price inflation to be a headwind in the range of mid-single-digit percentages.
From groundbreaking marketing strategies and global expansion to cultural influence and product diversification, discover how Coca-Cola shaped the beverage industry - and modern branding itself.
Explore the journey of Coca-Cola, an iconic beverage that has left an indelible mark on global culture. Discover how the brand expanded its reach beyond American borders.
Coca-Cola and UMG are combining their strengths—Coke’s global reach and cultural influence with UMG’s artist development infrastructure.
KO's pricing power fuels growth despite inflation, but rising price sensitivity may test its dominance ahead.
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains.
Coca-Cola is one of the world's most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...
Since its asset swap with The Coca-Cola Company in 2010, Coca-Cola Europacific Partners has been transformed through a series of acquisitions from a US bottler to Coca-Cola's second-largest ...
The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...