Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

"We were really training consumers at that time." Former Coca-Cola CEO admits the real reason behind bottle design in new ...

For as much as we love classic Coca-Cola (and all the creative ways to enjoy it), we can’t help but get excited when the brand shakes things up. From last year’s (short-lived) Spiced flavor to a K-pop ...

Rising health awareness is transforming America's soft drink market, compelling giants like Pepsi and Coca-Cola to reevaluate ...

Coca-Cola's powerful brand stems not only from effective marketing, but from the business delivering a consistent product over time. The company’s incredible profitability supports a dividend that has ...

Coca-Cola is releasing a new pair of short films on Amazon for Christmas, its latest foray into brand storytelling. A top exec explained why Coke is making films and its ambitions for future ...

Before you buy stock in Coca-Cola, consider this: The Motley Fool Stock Advisor analyst team just identified what they ...

The Coca-Cola Company (KO) faces headwinds from SNAP sugary drink bans and financial pressure on low-income consumers, ...

Coca-Cola is bringing back Diet Coke Lime in October. Here's what it tastes like, and how you can get a can, bottle or ...

Coca-Cola has had a big year. From traveling to a galaxy far away in a fan-driven collaboration to innovative new flavors, ...