The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

But is there really anything hiding inside the Coca-Cola logo? Arguably the most famous soft drink logo of all time, the Coca-Cola logo as we know it first appeared in 1887.

Global and local design teams use Adobe Creative Cloud apps to create all of the designs for every Coca-Cola brand.

But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.

Coca-Cola will then work with their partners and winners will receive a delivery of the flavors using a robotic drone. Keep scrolling to see all of the new designs.

Coca-Cola's latest packaging refresh attempts to streamline a growing range of Coke products that includes flavors like Cherry Vanilla and both full-sugar and zero sugar options with new rules around ...

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

Let’s get right to the reason you’re here—that hidden message. Many believe the ribbon-like extension on the first “C” in Coca-Cola is actually a smile.

As for the logo, the new design is bigger and bolder, and the typeface had been updated from Helvetica to TWK Lausanne. The bespoke details are subtle, but look closely and you'll see some clever ...