Coca-Cola's recent factory closures in the U.S. are part of a broader strategic overhaul aimed at enhancing efficiency and ...

The clearest argument for cane sugar over corn syrup is taste. “You’ll see. It’s just better!” Trump said on Truth Social.

Coca-Cola blends stability and emerging market growth with strong earnings, cash flow, and dividend support for long-term ...

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that ...

During Coca-Cola's (NYSE: KO) investor day conference last week, CFO Kathy Waller used the final speaking spot to tie various strategic threads together, describing changes in Coca-Cola's ...

When your annual global marketing budget approaches $4 billion, your marketing strategy should be flawless. Here's how Coca-Cola keeps its marketing strategy focused.

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on ...

ATLANTA — The Coca-Cola Co. is uniting its Coca-Cola beverage brands under one global marketing strategy for the first time. Chief Marketing Officer Marcos de Quinto revealed the creative ...

ATLANTA -- Last year was a tough one for Coca-Cola Co. and its chairman, Douglas Daft. So far, this year hasn't been much easier. Soft-drink sales remain sluggish, and Coke's stock has dropped 11% ...