Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win, the US and Canadian media buying, at more than $US700 million. Coca-Cola’s total global ad spend is more than $4 billion.
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.
Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is understood that the holding company still retains the business in other markets.
Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
Why Coca-Cola's Rally Makes PepsiCo Stock Look Even More Attractive
Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...
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Pepsi takes on Coca-Cola’s ‘Half Time’ campaign
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...