Like Dunkin’, the coffee giant announced the return of its holiday menu — plus, it unveiled its much-anticipated red cup designs. Starting Nov. 2, Starbucks’ seasonal suite of beverages ...

So how do you make the world’s largest coffee house feel like a neighborhood haunt? The answer: good design. The intense customization is meant to make the Starbucks brand a little less brand-y.

Drinking a cup of coffee, for example ... You'll notice a pointed corner in the center of the cup; this strange bit of design is what makes it possible to drink liquids in low gravity.

The coffee giant has announced the return of its holiday menu and unveiled its much-anticipated red cup designs. Starting Nov. 2, Starbucks’ seasonal suite of beverages, food and more will be ...