The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Both campaigns are proof of Coca-Cola’s deep brand equity. You can easily recognize the script logo against a red background even when manipulated. [Image: courtesy Ogilvy] ...

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...