Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Well, maybe you’ve noticed that some of the most recognizable logos in the world are all blue. Think Facebook, LinkedIn, Skype, and Telegram… to name a few. *Nods slowly as you realize just how many ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney Not long into ...

Melanie Borden is the CEO & Founder of The Borden Group. She works with executives to align their brand with their LinkedIn strategy. When it comes to branding, there’s not a single element that gets ...

Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

Orange and Blue are Hope’s primary brand colors. When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...