2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Websites that offer to create a logo for 5, 30 or 300 dollars abound, complicating the task of differentiating a full-service design studio from quick-turnaround, low-priced alternatives.

“We relentlessly in the history of our business undervalued and under-prioritized design and specifically the design of our logo in a really big way,” he admitted. 3. It’s a process. All of that talk ...