Based on my experiences, the Vision is the What, Where, or Who you want the company to become. The Mission is the WHY the company exists, it is your purpose, passion, or cause.

While I think Collins’s work has some merit—I’ve seen first-hand how having a vision can be galvanizing—I’ve also seen as many examples where a big, lofty vision statement does nothing ...

Examples could be: to become one of ... Your strategic vision gives your company its destination, but it's your strategic plan that maps out how to get there. To draw up the map, ...

2. Be concise. When communicating your company’s vision to your stakeholders, the last thing you want to do is bog them down with an abundance of complex information that buries your message.

As a small-business owner, you can learn from these best practices to develop your own vision, mission and value statement. Organizational Structure Businesses of all sizes face challenges in ...

Vision Statement “A vision is a statement about what the leadership agrees a company could reasonably stretch to be in a generation–a 30-year aspiration.” ...

Happy New Year – and welcome to the year of “20/20 Vision for Success” in your small business. When someone has “20/20” vision, it means they have excellent eyesight. So let’s make ...