Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.

What Is a Customer Data Platform? Before we dive into the pros and cons of whether you may need such a platform, what exactly are we discussing?

In this article, we'll look at six of the most important factors to consider when deciding whether to build or buy a customer data platform.

So, lets get dive into the differeneces, pros and cons for buy or build customer data platform Factors to consider before Buying or Building a Customer Data Platform: 1.

Snowflake SNOW and Microsoft MSFT are major players in the expanding cloud data platform market. Snowflake provides a ...

You have undoubtedly heard about the important role a customer data platform (CDP) plays in creating customer-centric marketing, sales and customer service within your organization.

There is an emerging approach to bringing customer data into one place: the customer data platform, or CDP. This new generation of systems is designed to bring disparate data about customers into ...

Twilio has agreed to acquire Segment, a customer data platform, for about $3.2 billion.

The platform provides insights about the customer and its choices when the data is fed into it and helps the organization engage customers and create a suitable customer experience strategy.

Terminus announced today its acquisition of Zylotech and launched Terminus Customer Data Platform to improve the accuracy of B2B go-to-market data.

SAP will release its enterprise customer data platform globally in November. SAP first teased its plan to roll out a CDP in May of last year.