This is a preview. Log in through your library . Abstract Results of present-day marketing and consumer behavior research suggest that consumer decision-making processes and commodity acquisition ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data.

Geopolitical uncertainties, shifts in global supply chains, advances in generative AI, and climate events continued to test business resilience, said P.B. Balaji, Non-Executive, Non-Independent ...

The Agentic Commerce Consortium is an industry collaboration led by Basis Theory that brings together AI innovators, ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...