The way ratings are displayed — as stars versus numbers — can shape consumer perceptions in subtle, yet predictable ways.

Consumers prefer media content produced by humans instead of generative AI, according to a recent survey by management ...

A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence consumer perceptions of potency and efficacy, often leading to unintended ...

36%). This data underscores the growing influence of consumers in shaping not just what they buy, but how they buy it. This shift in influence has created a race among companies to meet consumer ...