The Post-Cookie Digital Advertising Landscape. Increased global privacy regulations have prompted digital advertisers and tech companies to shift away from using third-party cookies to track ...

After it eliminates third-party cookies, Google would like your browser to store details about your interests and allow targeted ads rather than letting outsiders build marketing dossiers about you.

Google, which accounts for about a third of worldwide online ad revenue, is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way ...

Ads targeted with first-party data only reach 30% to 40% of the audience reached by third-party cookie-based ads, Acxiom CEO Chad Engelgau said.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It appears the Great Cookie Countdown has officially begun. In about twenty-three months ...

Third-party cookies’ use cases for digital advertising can be categorized into the following buckets: Identification: This is one of the most popular uses of third-party cookies.

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

Advertising cookies were identified using Ghostery for Chrome Version 8.4.4. In situations in which a Fortune 500 company was a holding company that did not operate a significant website, ...