Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

As data remains the backbone of digital advertising and regulatory scrutiny continues to grow, technologists are uniquely positioned to influence the industry’s future.