While it’s still tough to measure the efficacy of corporate communications, new tools in sentiment analysis, reputation analysis, and brand assessment are adding more rigor to the field.

But which metrics should they be tracking exactly? To help, 10 members of Forbes Communications Council weigh in with the top KPIs they believe are the most important in assessing the impact of ...

Master’s in Corporate Training and Communication Elevate your career with Purdue's online master’s in Corporate Training and Communication. Learn strategic communication and instructional design, ...

Forward-looking companies will continue to leverage virtual communication tools to support four key objectives.

Mitel, a global leader in business communications, today announced the findings of a new survey conducted by analyst research firm Techaisle, which un ...