Since corporate giants print them so frequently and on so many different materials, ... “Last year, Starbucks produced about 670 million paper cups, with its logo printed on each one.

If Apple sells 100 million iPhones, that’s also 100 million boxes, on which 100 million Apple logos might be printed. The smallest decisions a mega company makes can have massive impacts–even ...

In today’s competitive market, a strong and distinctive logo is essential for any business aiming to make a lasting ...

Penguin Random House has unveiled its new global corporate logo, which combines the PRH wordmark with the Penguin icon. The iconic penguin will be incorporated into PRH's corporate business ...

We can estimate, and I insist that it’s only a speculation, that a single logo print could use 0.06 ml of ink. Our redesigned logo uses 38 percent less ink, or 0.0228 ml per cup, which could ...