The most effective cover letters tell a story about why you are qualified for the role. Familiarize yourself with the job description. Explain how your experience qualifies you for the ...

A strong cover letter encourages further consideration. A strong cover letter opener encourages further reading of your cover letter, so it has a chance to do its magic.

Now the cover letter is shorter, to the point, and reinforces your pitch to prospective employers by highlighting what’s great about your “brand.” And its purpose is to get your résumé read.