At the most basic level, a trademark protects logos and slogans while a copyright protects creative intellectual design. However, the copyright doesn't protect short phrases often found in a logo ...

How to Trademark a Name and Logo. Under federal law regulated by the U.S. Patent and Trademark Office (USPTO), copyrights and trademarks--known legally as intellectual property--are registered and ...

How to create an iconic trademark The designers behind the logos for NBC, Chase and Showtime talk about what makes a visual identity memorable ...