Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

T he word's most iconic logos come with their own stories and facts, meaning they're perfect for trivia. We've covered tons ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

With four different covers to choose from, the book features more than 90 “stone-cold classics”, as well as some “lesser-known gems”. Understandably, much of the pair’s research pays homage to the ...

Apparently so, according to yesterday's Science Daily. In a recent study by Duke University and the University of Waterloo, Canada, researchers found that even brief exposure to established brands ...

The design brief currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.