The parent to The Counter Custom Burger chain is in the midst of a brand refresh that executives hope will help the customized burger brand stand out in a crowded field. The Los Angeles-based ...

The Counter and Built Custom Burgers have 41 franchised locations and three corporate-owned locations. Of those 44 restaurants, 34 are in the U.S., one is in Canada and nine are in other countries.

The Counter Customer Burgers has closed at The Village at Meridian. The gourmet burger restaurant, which opened in 2014, could reopen at a different Treasure Valley location.