A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Salesforce does have an open ecosystem with over 7,000 third-party apps on the Salesforce AppExchange, and data can be pulled in from those to Salesforce's customer data platform, a spokesperson said.

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

Customer data platforms, which are offered by a number of companies including Microsoft MSFT, Oracle ORCL, SAP, SAS, Adobe ADBE, Salesforce CRM and a plethora of smaller specialized SaaS and ...

SAN FRANCISCO, May 14, 2025--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference ...

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology DEERFIELD, Ill., REDMOND ...