News

Multi-award-winning pure-play customer data platform (CDP) BlueConic was recently named a Leader in the IDC MarketScape: Worldwide Retail and CPG Cust ...
DELRAY BEACH, Fla., July 17, 2025 /PRNewswire/ -- According to MarketsandMarkets™, the Customer Data Platform Market size is ...
A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...
There is an emerging approach to bringing customer data into one place: the customer data platform, or CDP. This new generation of systems is designed to bring disparate data about customers into ...
Customer data platform vendors. According to Fortune Business Insights, the global customer data platform market was valued at $1.16 billion in 2021 and is projected to grow from $1.42 billion in ...
A customer data platform (CDP) delivers a 360-degree customer profile by integrating data from various touchpoints. Enhanced personalization. CDPs empower businesses to create marketing campaigns ...
Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP). “With our ...
A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...
Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP.Billed as the industry’s f ...
Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.
RudderStack, a platform that focuses on helping businesses build their customer data platforms to improve their analytics and marketing efforts, today announced that it has raised a $56 million ...